Providence Nightclub expanded to Tropicana Casino in Atlantic City, aiming to stand out in the competitive nightlife scene. I created a dynamic campaign to build excitement and establish Providence as a premier destination. Collaborating closely with the Providence team, I crafted a brand strategy tailored to Atlantic City, including high-impact visuals, a photoshoot, and targeted media like video spots, billboards, and digital ads. The campaign generated significant buzz, driving a strong turnout for the grand opening and positioning Providence as a top nightlife choice in Atlantic City.