Moonbeam, a blockchain platform serving as a smart contract parachain on the Polkadot network, approached me to create a mascot for their brand. They envisioned a character that could act as a guide, cheerleader, and symbol for the Moonbeam community. The result was "beamr," a character that embodies Moonbeam's mission to inspire builders and foster the creation of seamless, integrated Web3 experiences.

In addition to designing beamr, I developed a comprehensive suite of brand assets, including dozens of emotional expressions for the character, a logo layout, a color palette, font selections, collateral designs, brand guidelines, and a series of video animations. Within the first week of beamr's launch, Moonbeam experienced a noticeable increase in engagement across their social media channels.